Most marketing AI flatters. Falsify does the opposite, on purpose — it finds the single load-bearing assumption that, if it's wrong, sinks the whole campaign, and hands you the cheapest test to settle it before you spend.
“The first principle is that you must not fool yourself — and you are the easiest person to fool.”
Richard Feynman · the spirit of the thing
It returns the assumption, the kill-condition, and the cheapest test — grounded where it can be, honestly flagged where it can't. There is no score.